Are you concerned about a drop in your website traffic? You’re not alone, there are many marketers out there! This is in recent light with Google’s “AI Overview!”
Have you even searched a query in Google saying, “best travelling cities in USA,” you get a summary “answer” at the top of the search results before getting all the relevant links to web pages. This can make your job search easy in the first place. Moreover, it can cause a drop in the search traffic. You might stop visiting the site and hover down the answers.
Sources describe that Overviews appears for almost 30% of overall searches and shows up for over 75% of problem-solving inquiries on Google. The feature was previously known as Search Generative Experience (SGE), where AI abilities are utilized to create a brief of the potential results, depending on multiple sources.
Want to explore the unknowns regarding the AI Overviews. Here’s a blog that’ll clear in and around the same.
Let’s get started!
What are Google AI Overviews?
AI Overviews is a section on Google search that appears with AI-generated content briefs after a query. These summaries aim to enhance user experience by offering the most appropriate solutions to one’s concerns on the web. The process of generating overview depends on multiple sources, while summing up the search results. To authenticate the overview, Google also provides relevant links.
For instance, if we search “what is artificial intelligence”, a section summarizing the concept of AI, its process, and advantages will appear.
Check the image for reference:
How is Search Behavior Changing?
Previously, whenever user types in query in the search bar, results show up as all the relevant websites. However, Google AI Overviews in a different way, wherein it presents key information from sources rather than directing to websites. This is mainly concerning website owners, bloggers and businesses that solely rely on organic traffic for revenue generation.
AI Overviews have highly impacted various sectors that rely on informational content including tech, finance, health and more. The AI summaries have become a game-changer in the search world.
Who Wins?
- Users: Can get access to information easily.
- Google: Increases engagement and ad income by keeping users on its platform.
Smart Strategies to Outperform AI Overview and Boost Web Traffic
- Use AI Smartly
Don’t craft content using AI, moreover you can research topics, plan for content strategy and optimize content according to SEO parameters to take leap in the search. - Target Niche & Conversational Keywords
AI summaries dominate generic searches. Focus on long-tail, conversational and niche phrases that go well with your audience. - Build Trust Among Users
Make sure you remain authentic and engage with your audience likewise. This will ultimately drive visitors to your website. - Focus on Improve E-E-A-T
Google prefers authoritative sources. Emphasize expertise, add author profiles, cite reputable sources, and acquire high-quality backlinks.
What Impacts the Chances of Ranking in AI Overviews?
There are a few factors that hinder you from being recognized in the AI Overview. Fixing them in the first place can help in avoiding the loss. Check out them below:
- Keyword Stuffing
Don’t write for SERPs, rather write for humans. Make sure you use the keywords with proper density. Incorporating keywords randomly can hurt your chances of being cited. - Complex Content
Curate content that’s simple to understand. Don’t go with complex words or paragraphs that make a fuss. Consider casual tone instead of keeping it formal and too complex. - AI Hurts First
It’s the AI era! It has the power to create content in just a fraction of seconds. Moreover, it cannot match the human tone. Thus, write human, instead of relying on the AI to do it for you.
Final Lines
So, lastly, AI overviews can be an obstacle in your search ranking drop, moreover, in condition if you don’t follow the right practices. Keep your content updated and human friendly, build trust among users and go with all the strategies mentioned above. AI will not go wrong if utilized in the right way! Boost your website traffic and grow your business to the next level.
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Also Read: SORA AI Copyright Risks Exposed: The Legal Dangers of AI-Generated Media
