Google is making a big move, all mentioned in its recent in-depth report called “Fighting Scams on Search”. The development emphasizes how it's AI-powered technologies are used to identify and prevent online scams across Search, Chrome, and Android devices.
Undoubtedly, Google is always one step ahead in keeping spammers away, thus investing constantly in spam-fighting technology. Google’s efforts are truly appreciated in this regard, as they want to make the search results helpful, safe, and ones that users easily trust.
AI: A Powerful Shield to Stop Search Scam
The internet is currently flooded with spammy content, images, and more. Google is thus bolstering its defenses with sophisticated AI. According to Google, its enhanced AI systems can identify and block hundreds of millions of spammy results from being shown in its searches. Users can thereby browse safely and stay secure in the digital world. The newest announcements have allowed Google to detect 20 times as many scammy pages as it could before.
Furthermore, Google’s enhanced AI classifiers can detect and de-rank any of the spammy content before users view it. One of the highlights mentioned in the post included a sudden increase in scammers posing as airline customer service agents. Google claims that these threats have been cut down by more than 80% in the Search.
Google’s Gemini Nano for Online Security
To boost online security, Google has also taken the initiative by rolling out Gemini Nano for Chrome, an on-device large-scale language model, which is beginning for the desktop and then gradually to Android, mentioned in its statement on Thursday.
Gemini Nano is a part of Chrome’s Enhanced Protection mode under safe browsing, which offers 2x more protection against online threats than the Standard mode, the company stated. With this, users can enjoy a safer and smoother browsing experience rather than worrying about threats.
Alongside, Google is also offering AI protection for mobile communications, which is the center stage of scammers. Its phone and messages now have on-device AI-driven scam detection that simply notifies you if you get a text-based or call scam. This helps to avoid getting into the trap of fraudsters and conversation further.
Google’s super powerful initiative towards AI-driven defense solutions against spammers is noteworthy. Right from searches to Chrome and Android, Google is on its way to setting the bar of excellence in making security a priority and a safe place for billions of people worldwide.
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