Partnership gives brands greater transparency and control over their data strategy, enabling composable, ID-agnostic audience creation and unlocking more value from first-party data
NEW YORK, (GLOBE NEWSWIRE) -- As the advertising industry grapples with the implications of consolidation among the largest identity and data providers, Adstra, a leader in composable identity solutions, and Evorra, an audience intelligence platform, today announced a partnership that gives brands an independent alternative: transparent, privacy-first data infrastructure built for advertiser control.
The partnership makes Adstra's privacy-compliant identity data directly available within Evorra's Marketplace and Audience Builder, giving media buyers immediate access to high-quality identity resolution without added engineering effort, integration delays, or vendor lock-in. Together, Adstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers greater ownership over how their data is sourced, governed, and activated.
"As the industry consolidates around closed, black-box ecosystems, brands are asking for infrastructure they can trust and see into," said Lance Brothers, Chief Revenue Officer at Adstra. "By making our identity data directly available within Evorra's Marketplace and Audience Builder, we're giving advertisers the transparency and independence they need to build audiences on their own terms, not someone else's."
"Our platform lets advertisers compose audiences from the signals that define the right consumers, with true transparency over the data behind them. As the industry accelerates towards AI-driven workflows, media buyers need control and governance over the provenance of the data they use." said Aaron Ritoper, CEO of Evorra.
The partnership is built on transparent decisioning and customer-controlled data governance, with no data commingling and granular advertiser control over which signals are used and how. This governance-first approach meets the growing demand for data provenance, as AI-driven and agentic media buying workflows make it increasingly important to know where signals originate. Rather than static, one-size-fits-all marketplace categories, it also enables composable, ID-agnostic audience construction: flexible, signal-based audiences that advertisers can design, adjust, and port across platforms, and connect to their own CRM and CX data to enrich first-party audiences with trusted external signals, all without locking brands into a single proprietary ID.
With Adstra's data available directly within Evorra's Marketplace and Audience Builder, customers benefit from:
- Immediate access to Adstra's identity data, with no engineering lift
- Faster onboarding and campaign activation
- Greater audience precision and flexibility across platforms
- Stronger performance from first-party data, enriched with trusted external signals
- Faster time to value overall
While the partnership supports both B2B and B2C use cases broadly, it is especially suited to high-value verticals where data quality and precision matter most, including B2B, health, wealth, and automotive. Health is a newly available category within Evorra's marketplace, expanding the range of high-value audiences brands can now reach. As consolidation reshapes the identity landscape, Adstra and Evorra see this partnership as a model for how brands can activate data independently, without compromising on transparency or control.
About Adstra
Adstra is a leading provider of identity and data solutions for marketers, agencies, publishers, and technology platforms. Built on the Conexa Identity Network, Adstra’s composable, cloud-based solutions help organizations unify customer identities across offline and digital environments to enable privacy-first audience activation, measurement, and engagement at scale. Through Identity Intelligence and a commitment to transparency, Adstra helps clients connect fragmented data, improve targeting and personalization, and drive stronger marketing performance.
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