Proven at enterprise scale and now available to every business that needs to know who and what is real online.
CHEYENNE, Wyo.--(BUSINESS WIRE)--Tracer Labs today opened Trust ID, its enterprise identity platform, to businesses of every size.
Most website visitors leave without logging in, filling out a form or buying, so businesses never learn who they were or what they wanted. A growing share are AI agents researching for a person, or bots with no one behind them.
Trust ID gives a website memory. It recognizes who’s behind each anonymous visit and how ready they are to buy. When an AI agent visits a site for a customer, Trust ID knows which customer sent it.
The platform draws on infrastructure spanning 5.1 billion verified email records and 35 billion daily intent signals, so recognition can start on the first visit.*
With Trust ID, businesses can:
- Convert more first-time visitors by acting on live intent
- Bring customers back by recognizing them across visits, sessions and devices
- Attribute browsing by AI agents like ChatGPT and Claude to the known customer behind it
- Let AI personalize each visit with approved on-site actions
- Push high-intent audiences to existing ad and marketing tools
“The web is shifting from people browsing to people and their AI agents acting for them,” said Pete Hayes, Founder and CEO of Tracer Labs. “The businesses that win will be the ones that remember their customers and earn their trust. Trust ID brings that to every business, not just enterprises.”
Trust ID is privacy-first. Visitors are recognized only with consent, and customer data is never resold or added to a shared identity graph. Next, Tracer Labs’ Identity Wallet will work invisibly, letting consumers carry their identity and preferences everywhere, so the brands they trust can recognize them instantly, with permission built in.
About Tracer Labs
Tracer Labs builds trust infrastructure for persistent identity, permission, provenance and context across digital, physical and agentic environments.
*Actual coverage and matches depend on data, geography and permissions.
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